Monday, 16 December 2019 12:06

Lost In Plain Sight

Most of us have already been introduced to the vastness of the memory space of our brains. Boy! That is a lot of space to store information. Majority of this information resides in your subconscious mind that you are not actively aware of. Do you think that all of this hidden information is of no use to you? Well, you are not correct. Because all those gut feelings that you have while making rational decisions and also all the impulsive, irrational decisions, are rooted in this hidden knowledge that you have!

You must have experienced it yourself, that we don’t always make decisions logically, weighing the pros against cons. Rather we do what our gut tells. What appeals to us on our emotional level. The subconscious mind plays a major role in this process. You process a whole lot of information subconsciously. Isn’t it amazing, that the data that you have stored in your brain, which you are completely unaware of, is making decisions for you, again without your awareness!

But this phenomenon makes it more difficult to understand patients. It is a challenge for hospitals to understand their patients’ subconscious minds. But, it needs to be done because then only hospitals will be able to understand what is actually going on in their patients’ subconscious and then make use of this knowledge. How can hospitals know about their patients’ minds? Stay tuned and you will know how!
Published in Business
Friday, 13 December 2019 10:52

The SBI of Feedback

“Everything is okay”- well everything is not okay when you get this in your patient feedback! This feedback is of no use to the hospital collecting it, as it elucidates no information about the patient’s experience in the hospital. It is difficult to analyze the quality of textual data, but we here at Forum Business Research have a way of doing it.

For us, good feedback is the ones that have SBI, which are Situation, Behavior, and Impact.

Situation- This part of the feedback tells us about any situation or incident that the patient experienced. It can be something related to any animate or inanimate entities.

Behavior- A good feedback also elucidates the patient’s perception of the behavior of the animate or inanimate entity in response to the above-mentioned situation.

Impact- Finally, good feedback will also carry information about the impact that the behavior of the animate or inanimate entity had on the patient.

The presence of the above-mentioned features makes any feedback wholesome that contains complete information about a patient’s journey. This information can now be efficiently used to improve the patient experience.
Published in Business
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